




Imogen - Romantic Floral Maxi Dress

SALE: Our biggest price drop ends tonight. If you see "Add to Cart", it's still available — once it's gone, it's gone.
Description
When your outfit feels like it's missing that special touch!
Imagine stepping into a flowing floral maxi that moves gracefully with every step, turning an ordinary entrance into a memorable one. Imogen pairs a flattering wrap neckline, defined waist, and sweeping skirt to create an elegant look that feels effortless rather than overdone.

A skirt that moves beautifully
The floor-length skirt creates a graceful, flowing silhouette that moves naturally as you walk. Its sweeping shape adds an elegant sense of movement, making every step feel a little more special.
Flowers from every angle
The all-over floral pattern brings delicate botanical detail across the entire dress. It creates a romantic, eye-catching finish that needs very little styling to make an impression.

A flattering wrap neckline
The wrap-style V-neckline creates a soft, draped finish across the bodice. Paired with flutter sleeves, it gives the dress a feminine look with delicate movement around the shoulders.
A waist that defines the silhouette
The belted waist creates a fitted point between the bodice and flowing skirt. The adjustable sash lets you tie the look together while adding a simple, elegant finishing detail.
Made for memorable occasions
From garden parties and weddings to formal evenings, Imogen brings an effortlessly romantic feel to special moments. Add heels and delicate accessories, or keep the styling understated and let the floral pattern speak for itself.

Let your next special occasion call for something more than an ordinary dress. Imogen combines a sweeping floral maxi skirt, wrap V-neckline, flutter sleeves, and belted waist for a graceful look that feels romantic from the moment you put it on.
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DRESSED FOR THE LIFE YOU ACTUALLY LIVE
Season SALE
These are the pieces you reach for without thinking — because they fit well, travel light, and work harder than they look.
Buy 2 → save 10%
Buy 3 → save 15%
Buy 4 → save 20%
Buy 5+ → save 25%
When a style sells out, it doesn't come back.
What our customers say
Loved by more than 2,800 women worldwide
Ordered a second one straight away
Lovely quality and true to size. Arrived quickly, beautifully packaged. I've already ordered another colour.
Exactly as pictured
I'm always nervous ordering online but this looked exactly like the photos. The fit guide was spot on too.
Very pleased, one small note
Great quality for the price. Delivery took a day longer than expected, but customer service kept me updated.
Flattering and so comfortable
The fabric drapes beautifully and doesn't cling. At my age that's exactly what I look for, and I felt lovely wearing it.
My daughter keeps borrowing it
Elegant enough for dinner out, easy enough for everyday. That's a rare combination and I appreciate it.
Sizing ran slightly small for me
Beautiful piece and well made. I sized up one and it was perfect — the exchange was free and easy.